Licensing. New opportunities for partners BUDI BASA!

"0+ Media", a subsidiary of the VGTRK and DTR holdings, represents the interests of both its projects and other brands, working as a licensing agent. Usually, "0+ Media" focuses on creating a full-fledged licensing portfolio for each project. However, for "Cat Basik", the company made an exception, since the toy had already gained popularity without animated content. This is a rare case when a product has become successful on its own. Now, with the advent of the animated series from the Parovoz studio, the brand will have even more opportunities for successful promotion through licensing.

BUDI BASA is a brand of a large Russian manufacturer of soft toys, accessories, souvenirs and books. We have been working on the market since 2012 and are constantly updating our collections. Today, the company’s product portfolio includes such famous characters as Cat Basik, Zaika Mi, We’re the Kvakovskie, Coffee cats, Hide and seek, Lori Colori, lEsyata, Safariki, Minimalini and BernART.

One of the most famous toys, Cat Basik, was created in 2013. In 2022, we released the first season of the cartoon series of the same name, which has gained more than 50 million views on the Internet. The second season will be released this fall, and its main event will be the appearance of a new character, the cat Li-Li.

BUDI BASA products are widely represented both on the Russian market and in the CIS and Asia. The brand’s toys can be found in more than 1,000 retail outlets, including large shopping centers, bookstores and airports. The company’s popularity continues to grow. Thanks to the new season of the cartoon series "Cat Basik" and the launch of the licensing direction, the prospects for cooperation with the brand are becoming even more attractive for partners in a wide variety of product categories.