EKSMO × BUDI BASA: Reading with Basik! A series of books and comics based on the animated film

10 October 2025

The publishing group EKSMO and the brand BUDI BASA have released a series of books and comics featuring the beloved character - Basik the cat. The premiere was supported by a vibrant promotional campaign: contests, giveaways, and live broadcasts.

As part of the licensing partnership, BUDI BASA and EKSMO prepared not only printed editions but also a series of activities for fans: participants sent in photos and reviews, completed creative tasks, and had a chance to win valuable prizes. Among the gifts were a comic from EKSMO and toys from the "Emotions" collection: "Basik Botanist" and "Basik Grandmaster."

During live broadcasts, the project team interacted with subscribers, discussed favorite books, and announced the winners. This format made the promotion lively and sincere: the audience felt like participants rather than mere observers.

The project is a successful example of the synergy between EKSMO's publishing expertise and BUDI BASA's emotional content. The Basik books enhance the brand's media presence and open up new opportunities for collaborative projects, from merchandise to multimedia formats.

Back to list Next

Cart